To send messages to multiple people without using groups, follow the below steps. Note that with the broadcast feature, you can only send messages to people who are in your address book/contact list. Unlike sending messages through the group, in broadcast, the recipients won’t see each other, and they’ll only get your message. It works just like the BCC (blind carbon copy) feature of email. Since WhatsApp is a potentially sensitive app, the company (Facebook) is always ready to improve users’ privacy on the platform. The broadcast feature not only lets you send messages to multiple contacts in one go, but it will also protect your privacy.